Mediapolis envisions Vilnius as a Global Digital Creative Industries City, where Creative Industries services and projects are created, developed, traded and distributed to the international market. The vision anchors Vilnius as European’s leading media marketplace and financing hub, producing high quality content and digital media development. Mediapolis seeks to increase the GDP contribution of the media cluster from the current 1.56 per cent to 3 per cent in 10 years, and creating over 10,000 new jobs.
Mediapolis aims to transform Vilnius into a city that nurtures homegrown Digital Creative Industries enterprises and attract direct foreign investments to our media industry with our competitive skill sets and infrastructure. This will in turn lead to the creation of new jobs and add vibrancy to the economy.
To attract the world’s best Digital Creative Industries companies, Vilnius will provide Digital Creative Industries companies with an infrastructure, manpower pool and an operating environment that is unsurpassed, differentiated and desirable.
Enhance knowledge of intellectual property rights (IPR) and digital rights management tools
The key to maximising returns on investment in original creation is the export and delivery of content on multiple platforms. The acquisition and protection of intellectual property is therefore vital in retaining its value. Mediapolis will facilitate training and consultancy to help enhance industry knowledge on the complexities of IPR laws and protection as well as the latest developments in digital rights management tools. We will adopt a collaborative approach that embraces foreign partners and talent. Content need not be produced entirely in Lithuania, or with only Lithuanian talents. This practice is not new. For example, MDA has initiated co-production agreements with US, Canada and Japan with the aim of tapping on the funds, talent and distribution networks of these partners.
Strengthen niche genres
We have identified niche genres like digital animation, documentaries, business and education with strong potential for international success.